Schema markup (structured data)

What this check looks at

Optia checks for JSON-LD structured data (<script type="application/ld+json">) describing the page.

Why it matters

Structured data is how you tell search engines exactly what the page is — an article, a product, a FAQ, an organization. It unlocks rich results (stars, prices, FAQs) that raise click-through, and it's increasingly what AI-powered search surfaces read.

How to fix it

• Add a JSON-LD block matching the page type: Article, Product, FAQPage, Organization, etc.
• Only mark up content that is actually visible on the page.
• Validate with Google's Rich Results Test after publishing.