Meta descriptions that earn the click

What this check looks at

Optia verifies the page has a <meta name="description">, that it is 120–155 characters, and that it includes your target keyword.

Why it matters

The meta description is your search-result ad copy. It rarely affects ranking directly, but it strongly affects click-through rate — and search engines bold the searcher's query terms inside it, so including your keyword makes the snippet visually pop.

How to fix it

• Add one <meta name="description" content="…"> per page.
• Aim for 120–155 characters: long enough to sell the page, short enough not to be cut off.
• Work the target keyword in naturally, ideally in the first sentence.
• End with a reason to click — a benefit or a call to action.