Internal links

What this check looks at

Optia checks that the page links to other pages on the same site.

Why it matters

Internal links are how authority and discovery flow through your site: they help crawlers find pages, tell search engines which pages matter most, and keep visitors moving instead of bouncing.

How to fix it

• Link to related pages from within the body copy, not just menus and footers.
• Use descriptive anchor text ("trail running shoe guide") instead of "click here".
• Make sure important pages are reachable within a few clicks of the home page.